WIB Origin Story
What a Team!
Caroline Woodman
BathCalm
Caroline Woodman has over 30 years of experience in administration and has also worked as a radio presenter, producer and copywriter.
At 50 her life changed. She was about to be made redundant and become a grandmother for the first time and it was then that she decided to create what is now a thriving business called BathCalm, which makes natural, luxury bath and shower products.
Caroline is passionate about helping other women discover that they have what it takes to reach their dreams and goals.
Annie Millar
Beauty Expert
Annie Millar, the Women in Bloom concept creator, is a beauty expert with 40+ years of experience in the beauty industry.
She’s a life coach, beauty therapist, makeup artist and teacher, and is currently the Beauty and Lifestyle Editor for Better Homes and Gardens magazine.
Annie is passionate about empowering ageing women with the necessary beauty and self-care skills which will enable them to feel good about themselves inside and out, age courageously, live their best life, and become the inspiring role models younger women of today need.
Alexis Matthews-Frederick
Entrepreneur
Alexis Matthews-Frederick is a Vietnamese-Australian entrepreneur with companies in retail, education & training, finance, beauty, health and nutrition.
She actively supports her community as a board member of RDA Logan & Redlands in Queensland, an organisation which supports economic development and employment in the region. She’s also the Vice President of the Logan Chamber of Commerce.
Alexis has a keen interest in Health & Wellbeing, and her success lies in encouraging individuals and diverse groups to work together for common goals.
Women in Bloom Mission
WIB celebrates all women and is instrumental in prompting the greater communities to embrace the wisdom and real beauty that comes with ageing.
WIB celebrates and supports all women to age courageously, and advocates for changes in businesses and communities to recognise and value women over 45. WIB sets an example for younger women to see ageing as a positive and powerful journey.
With the support of experts, trusted brands and inspiring conversations, our online community and events fuel and ignite women’s confidence to live authentic and joyful lives.
Women in Bloom Vision
To empower women to age courageously.
Love You. Love Life.
Women in Bloom Values
Community
Inspiration
Kindness
Joy
